Working with a Tour De France Champion
Greg LeMond, a 3x Tour De France winner, was looking to create a premier line of electric bicycles and establish a brand and website to showcase their fully carbon fiber electric bikes. Us being cycling fanatics, seemed like a good fit.
An electric bicycle designed by a legend built for everyone
To kick off our efforts, we conducted extensive research on the electric bicycle market, LeMond's competitors, and the target market. This research provided valuable insight into industry trends, differentiating factors for LeMond, and the preferences of the target market. With this information, we crafted a comprehensive branding strategy that clearly communicates LeMond's commitment to revolutionizing the industry and establishes a visual identity that resonates with the target market and sets the company apart from its competitors.