New Form Capital
Bridging the New with the Old
We were approached by New Form, a venture capital firm that is focused on connecting traditional financial allocators with the rapidly developing world of Web 3 finance. Our team worked closely with New Form Capital to understand their target audience and business objectives. We conducted extensive research and analysis to inform the new brand identity, which included a new logo, color palette, and typography that captured the fluidity between the traditional financial world and the ever-evolving blockchain industry.
A timeless brand for an uncharted market.
One of the key challenges we faced was effectively communicating the complex nature of blockchain technology and the opportunities available. To address this, we created a range of layouts and imagery from the 60s that helped to demystify the technology and communicate the potential benefits of investing in blockchain-based projects. The final result was a modern, user-friendly website that effectively communicates New Form Capital's value proposition and makes it easy for potential investors to explore and understand the opportunities available. The new branding and website has been well received by the New Form’s target audience.
Showing off the benefits of the transformative power of Web 3
Overall, Reform Collective's partnership with New Form Capital was a great success, and we're proud to have played a role in helping the company to achieve their business goals and communicate their message in a clear and effective way.